Established in 20 February 1963 as Chrysler Philippines Corporation, Mitsubishi Motors Corporation (MMPC) is the longest staying automotive company in the country offering world class products and services. Last year the company commemorated its 50 years anniversary. This milestone is a testament of MMPC’s rich history of bringing in the Philippines state of the art technology in automotive manufacturing. MMPC now markets over 16 types of vehicles in the Philippines. Vehicles range from the easily recognizable Lancer EX, ASX, Mirage (hatchback) and Mirage G4 passenger cars, to light commercial vehicles of different images and purposes: the ubiquitous Pajero and the active Strada, Montero Sport, and Fuzion. Also included on the line-up are the Adventure, L300 chassis cab, L200 and other commercial vehicles. Moving the industry are the FK/FM trucks and the Rosa buses. Tucked neatly between the light duty pick-ups and heavy haulers are the Canter light truck and Rosa mini-bus.
Today, MMPC is headed by Mr. Hikosaburo Shibata. MMPC produces thousands of vehicles a year in its 190,224 square meters plant along Ortigas Avenue Exension, Cainta, Rizal. Mr. Hikosaburo Shibata is leading the company to focus on four major concerns: Manufacturing, Marketing, Labor / Management Corporation and Community Involvement. With Total Customer Satisfaction remaining to be the underlying commitment, the importance of delivering products and services that are attuned to the complex and changing needs of the customers in the Philippine market setting remains to be the thrust of marketing activities and efforts. All in all, after fifty one years of existence in the country’s automotive industry, MMPC continues to offer world-class products and services to the Philippine market. Likewise, MMPC is in continuous pursuit of providing the best to its valued customers. Over the years, the Mitsubishi Motors brand and the three diamond badge have been synonymous to quality and excellence.