By Davey G. Johnson | CarAndDriver.com
The idea of a carlike truck isn’t exactly new. Ford’s Australian unit pioneered the concept in 1934 with the Coupe Utility. The idea came Stateside in 1957 in the form of the Ranchero, though the 1955 Chevy Cameo might be considered the first “fancy” American pickup. In ’59 and ’60, Chevrolet followed Ford into the breach with the El Camino, then let the model lie fallow until the introduction of its new intermediate line in 1964. And while the El Camino outlasted Ford’s Ranchero, running through the 1988 model year, Chevy’s pickups had already begun to offer all the carlike amenities a weekend hauler could want. Picking up where the Cameo left off after ’58, the Custom Sport package on the new-for-’67 C/K pickups upped the style factor, while still offering the capability of a full-size, body-on-frame truck.
And since Chevy has never been a brand to shy away from a trim package — witness the El Camino Royal Knight (regal!), the Monte Carlo Intimidator (Earnhardty!), the S-10 Xtreme (Doritorific!), and the Camaro SS Green Flash (dumb!) — they’re bringing back the Custom Sport and returning it to its rightful, full-size-truck home. Unlike the two-tone Custom Sports of old, modern Silverados come in all-black or all-white. Chevy calls the monochrome paint job “sophisticated.” We’ve always found the monochrome Celebrity Eurosport pretty “sophisticated” too.
Offsetting the vast swaths of non-color are a chrome-accented black grille, 20-inch chrome wheels, chrome door handles, chrome mirror caps, and side moldings. You’ll also score yourself a set of projector-beam headlights, tow hooks, and heated power mirrors. The Custom Sport package will only be available on LT and LTZ models. LTZ trucks get White Diamond Tricoat instead of the normal white paint on the LT version. And if you want to add the Z71 off-road package, it’s no problem. Pricing for the package ranges from $1950 to $2950.
Now that we’ve seen the return of the Custom Sport, here’s hoping that 2016 brings us the revival of the Heavy Chevy and Big 10 packages. And if GMC is listening, well, it’s high time they brought back the Beau James. Beau James!