jaguar-logoJaguar is as dynamic as our name and logo suggest. We’ve always believed that a car is the closest thing you can create to something that is alive. Find out more about our award-winning approach to designing and building cars and what makes them as alive as you are.

For over 90 years we have pushed the boundaries of what is possible, inspired by our founder, Sir William Lyons. He insisted that every car the company produced combined performance and beauty like no other. His uncompromising vision set new benchmarks that we still live by.

We’re continuing that tradition with the launch of the new F-TYPE. This definitive two-seater sports car continues a revered bloodline that began with the C, D and E-Types. The latter is an enduring icon, still considered the most beautiful car in the world, it defined the market that F-TYPE is redefining today.

The Jaguar DNA is instantly recognisable across our range – there is an unmistakable purity of line that runs through all of our models. Agile and powerful; sleek and seductive; confident and instinctive: all these qualities are reflected in our cars.

“The car is the closest thing we will ever create to something that is alive.” – Sir William Lyons – Founder of Jaguar

As a company, Jaguar is very much alive. We’re proud of our role in the global and British economies – creating thousands of jobs while pursuing automotive excellence in the UK and around the world. With a deep commitment to our founding principles, Jaguar will remain at the forefront of the luxury automotive industry for years to come.


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