Eurobrands Distributor, Inc. or EDI is the exclusive importer of Peugeot in the Philippines. It is the newest addition to the prestigious business entities that comprise the Columbian Group of Companies. Peugeot joins the holding company’s exclusive distribution of two other global brands and uniquely combines, in one neat package, high-end exclusivity with practicality and affordability. At the helm of the Columbian Group of Companies is businessman Jose Ch. Alvarez, the Chairman Emeritus, with businessman Johnny T. Hernandez as Chairman and Felix J. Mabilog, Jr. as President and COO. Peugeot’s distinct kind of luxury, in tandem with it’s high level fuel efficiency, provides much of the challenge to the high-powered executive team assembled by the Columbian group to handle the European brand. The team’s wide-ranging experience and expertise that covers the entire swathe of automotive manufacturing, procurement, marketing, advertising, and sales and distribution, will, no doubt, ensure that Peugeot eventually becomes a top-of-mind brand in the country. Peugeot’s entry in the Philippines highlights the Columbian group’s firm commitment to provide the Philippine market with cars that have only the best fuel savings and environment-friendly technologies. As the world’s largest producer of diesel engines, Peugeot has perfected diesel technology to the extent of preserving and maintaining its level of efficiency even as it minimizes harmful effects. Peugeot’s revolutionary micro-hybrid technology, exclusive and unique to the brand’s diesel-powered cars, is a model of fuel efficiency and economy. Its cutting-edge diesel particulate system, a state-of-the-art technology Peugeot innovation, cuts drastically much of the harmful emissions that are the bane of diesel-powered cars.
PSA Peugeot Citroen, the second largest selling automotive brand in Europe, is a major French automaker and the world’s leading producer of diesel engines. With a proud tradition that dates back more than 200 years, Peugeot has evolved from weaving shops to steelworks, to the manufacture of tools and coffee mills, and onto bicycles and wheeled vehicles. Through the years, the Peugeot brand has grown in popularity and renown, adapting step by step to the changing world – the Industrial Revolution, the Great Depression of the 1929, the period of prosperity of the 30’s and the economic crisis that characterized much of the 80’s. In the period that saw two World Wars, Peugeot has shown its adaptability by becoming a major manufacturer of weapons and military vehicles from bicycles to tanks and shells. Concentrating on car manufacturing in 1948, Peugeot slowly began to reassert itself as an automotive brand with the Peugeot 203. Seeing its reputation growing and its fortunes expanding, more models followed, many elegantly styled by renowned automotive design house Pininfarina. The company began selling cars in the United States in 1958. Like many European manufacturers, collaborations with other firms increased; Peugeot worked with Renault from 1966 and with Volvo Cars from 1972. In 1974, Peugeot bought a 30% share of Citroën, and took it over completely in 1976. The joint parent company became the PSA group, keeping the separate identities of both brands but sharing part of engineering and technical resources. 1983 saw the launch of the popular and successful Peugeot 205, which is largely credited for paving the upward path to PSA’s fortunes. Many other successful vehicles followed. Peugeot has introduced new technologies that revolutionized car manufacturing throughout the world. Its cutting-edge research in diesel technology has introduced the HDi engine or High-pressure Diesel Injection system which preserves much of the diesel engine’s traditional characteristics – economy, range and toughness – while minimizing much of its disadvantages. The high point for the HDi has been the introduction as a “world’s first” of the particulate filter (FAP), which completely eliminates particulates, of whatever size, in turn minimizing harmful emissions and thus contributing to a cleaner environment. A newly-introduced Micro-Hybrid technology furthers this achievement with higher fuel economy and lower harmful emissions. PSA has consistently been the Europe’s most profitable automaker. In 2007, the global market share of PSA grew to 5.2%. In Europe, PSA is the second largest player with a market share of 12.9% with 3.5 million vehicles sold in 2011. In the Same year, 42% of vehicle sales of PSA were from outside Europe. In the coming years, with the group’s aggressive expansion plans in both South America, Asia and Russia, PSA is expecting robust growth outside of Europe. Find a Peugeot Dealer in the Philippines HERE>>