LEPAS Makes a Bold Global Entrance with Stylish Debut at Jakarta Auto Show

Auto And Tech | On July 23, China’s newest premium automotive brand, LEPAS, officially stepped onto the international stage with a vibrant and luxurious showcase at the Indonesia International Auto Show in Jakarta. As a fresh venture under the Chery Group, LEPAS wowed attendees with its design-forward philosophy, immersive booth experience, and debut lineup tailored for today’s sophisticated drivers.

What’s New?
Making its first overseas appearance just months after its April launch in China, LEPAS introduced three core models—the L8, L6, and L4—each crafted for a different kind of urban explorer. From mobile offices to leisure-first vehicles, LEPAS blends smart tech with upscale aesthetics in a way that turns heads and speaks directly to a new generation of car owners. The booth theme “COLORFUL LIFE, MASTERFUL DRIVE” wasn’t just branding—it set the tone for a fresh lifestyle approach to driving.

Designed for the Refined, Driven by Purpose
LEPAS isn’t just selling cars—it’s selling a lifestyle. According to Deputy CEO Zhong Wei, modern young professionals care less about raw specs and more about how a car fits their identity. LEPAS targets these “masters of refined living” with vehicles that double as mobile sanctuaries and creative hubs.

The flagship L8 leads this movement, embodying what the brand calls Leopard Aesthetics: a bold yet elegant design with streamlined curves, distinctive vertical-pupil headlights, and a rounded grille. Inside, it’s more than a car—it’s a “refined third space,” offering spacious interiors, comfort-focused cockpit design, and seamless transitions between work, relaxation, and travel.

Its performance also reflects its upscale promise. Built on Chery’s own All-Scenario Super Platform, the L8 adapts to both city and rural terrains with ease. Coupled with an advanced hybrid system, it delivers efficiency, power, and long-range capabilities—ideal for drivers who want both sustainability and sophistication.

A partnership with Miss Universe further elevates LEPAS’ image as a symbol of contemporary elegance and global ambition.

Expanding the Vision Worldwide
With over 22 years leading China’s passenger vehicle exports and more than 5 million overseas customers, the Chery Group is leveraging its legacy to fast-track LEPAS’ global growth. The plan? A rapid rollout in Europe, Southeast Asia, North America, and the Middle East within three years.

“We’re not just launching a brand—we’re co-creating a lifestyle movement,” Zhong Wei emphasized. “LEPAS brings refined living to the roads and color to the world.”

About Chery Group
Founded in 1997, Chery Group is a top-tier Chinese automaker known for innovation, global reach, and high-volume exports. With a presence in over 120 countries, it has dominated China’s passenger vehicle export rankings for over two decades. LEPAS is the latest brand to emerge under its umbrella, signaling a bold new direction toward premium, lifestyle-driven mobility.

Source: PR Newswire